Social Commerce & Shopping - Engaging Your Customers

Put simply, social commerce is about customers having the means to interact with one another in order to make better buying decisions. It is something that online retailers are increasingly tapping into for their own benefit as well as the customers benefit.

Social commerce is an area that holds tremendous promise. It's a win-win for customers, product marketers and e-commerce sites.

Social commerce can take several forms, but basically it means creating places where people can collaborate online, get advice from trusted individuals, find goods and services and then purchase them. It shrinks the research and purchase cycle by creating a single destination driven by the power of many.

Customers respond to this collaborative environment, it builds trust and recognition for the brand while establishing you as the "e;go-to place"e; for your industry & products.

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