Does Your Web Site Have Content Management Issues?

Many of the most common problems can be easily solved with a CMS (Content Management System)


Many corporate Web sites may not even realize that they have a content management problem, but any of the following sound familiar, you should consider a content management solution from StickyTouch.

Customers

  • Customers can't find what they need.
    If you have lots of content, it can be very difficult for your customers to find it. Taking control of the content helps and categorization provides navigation systems that make more sense.
  • When they find it, it's outdated or just plain wrong.
    Knowing that your content is valid and correct is important on a content driven Web site. But without a review process and management, content will get away from you before you know it. And with each redesign you create more outdated content, more broken links, and more frustrated customers.

Contributors and Publishers

  • Content is overwritten accidentally.
    With multiple developers writing to one site, you're bound to have problems with overwritten files, causing extra work and stress. A CMS from StickyTouch may include revision control to prevent those problems.
  • Previous versions are unavailable.
    If the site needs to be converted back to an older version, it has to be done manually. With CMS you can have version control to roll-back the site.

Design and Layout

  • The homepage doesn't truly represent the site.
    Since the homepage is the page that most customers are going to see, it's vital that it be clear and act as a gateway to the other elements of the site. Having your content under control provides a clear plan for how to design the homepage.
  • Navigation differs from page to page on the site.
    Extremely common when a site is redesigned. No matter how diligent a developer may be (s)he will undoubtedly miss links or pages, and those are the ones that the customers will contact you about (if they are not turned away).

Site Management

  • Products, articles and news are all separate.
    A site might have articles that relate to different products but unless the developer links them manually together, they will never be associated. And when those product links change, the article is instantly incorrect. CMS allows for associations between various content on a site.
  • Content is not updated quickly.
    A bottleneck with the Web developer or IT department can really slow down the production of a site. It can cause frustration, lost time, and halt momentum. CMS provides templates and layout, so when fresh or updated content is ready it can be published to the Web site quickly, without any programming knowledge.
  • Content cannot be published and removed at specific times.
    Items such as specials or press releases often have a specific time when they should be live on the site, but often Web developers are hampered by software, development time, or simply the actual time of publication. Content Management systems offer the ability to specify when a page should be put live on the site, and when it should be taken down.
  • Once the content is formated it can't be changed.
    When a content manager posts a new page or text document, unless the developer takes the time to convert it, it will not be available as a PDF. CMS offers the ability to convert documents on the fly.

Access

  • Access control
    It may be important that certified partners or vendors have access to certain files, but the public does not. Without good access control, many content owners will resort to "doing it all themselves" to maintain their proprietary content. Content Management allows complete control over where the files are, and who can access them.
  • Content can't be specifically tailored to the customer.
    Content appropriate for partners, or the press is different from what would be shown to an end-user customer. Without a CMS many sites resort to a single form of access to the information.

Cost and Expense

  • Web developers are expensive.
    With large sites, it is often necessary to have distributed teams to handle all the aspects of manually posting and maintaining a Web site. CMS puts the content posting back into the hands of the people developing it.
  • Cost of Ownership
    CMS saves you money. Once in place all content is organized, easily accessible and quickly updated. This alleviates the need for ongoing development and the other costs resulting from lost time, lost content and repeat efforts.
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